Dining at Rusty Pig

Rusty Pig in Ottery St Mary is a long-term client. I first met owner Robin Rea when I wrote an article about him for Devon Life and we’ve been working together ever since.

I’m sure Robin won’t mind me saying that his website wasn’t really showing off the business as well as it could. So, it was with some relief that he told me he’d commissioned Rob Archer of Archer Studios to create his new website. Even more exciting, he was working with one of my favourite photographers, Matt Austin for images. Now, I have nagged Robin about images for years! Although I’m handy with my DSLR, the difference between my efforts and those of a professional have been documented before.

Copywriting

There was some discussion about how the copy was going to be written, and I was delighted when Robin agreed to me taking it on. I worked closely with Rob Archer to agree a word count for each section and played about with tone of voice until I got it ‘just so’. This type of website is not copy-heavy, and I really enjoy the discipline of cutting back the words whilst managing to keep the personality of the business. I also had to work fast – fortunately tight deadlines have never fazed me.

Launched

The website has now launched, and is a million trillion times better than the previous version. Take a peek at Rusty Pig and while you’re at it, why not book a table using the new booking facility!

Matt Austin’s images have been worth their weight in gold. Not only for the new website, but to illustrate a feature article I recently wrote for Devon Life, all about hedgerow cocktails at Rusty Pig. So nice to have wonderful photos to hand. And I’m proud of my headline ‘A sting in the cocktail’.

Rusty Pig feature



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