The best ideas sometimes arrive in the middle of the night, and this lockdown competition for Diespeker was no exception.
Lockdown made many of us restless, and so it was that I was thinking about Diespeker at 2am. I thought lockdown would provide a great opportunity for a competition to design a bespoke terrazzo.
Now I know a fair amount about terrazzo as I have managed Diespeker’s PR for a good few years through London agency Terra Ferma Media. Although I haven’t made bespoke terrazzo myself (yet), I’ve watched the process and seen the end result.
I worked with Account Manager Lucy Sanderson to bring the concept to life; I wrote a news article and Lucy promoted the competition on Instagram and via the Diespeker newsletter. We brought influencer Emily Murray of The Pink House on board to be one of our judges.
The entries began coming in, and we were amazed at the creativity and ingenuity involved.
After the closing date Emily sent her top three picks, after which I ran through the entries in detail with John Krause, MD of Diespeker. There was a clear winner in Ali Blake, whose idea incorporated items from the banks of the River Thames he’d spotted during lockdown cycle rides. Very topical.
Such is John’s enthusiasm for terrazzo that he couldn’t contain himself to one winner, and he picked three runners up as well. On includes a brass zip and another, buttons. John said he couldn’t resist the challenge presented by these entries.
Ali’s winning terrazzo is underway and he has plans to make a table top with the material once it is ready.
All in all a successful lockdown competition with plenty of PR still to come once the terrazzo designs become reality.