The year that was, the year that will be
2016 was a ‘cracking’ year in more ways than one. My small (but-perfectly-formed) agency worked with some superb businesses in Devon and London and enjoyed its best year yet not only in terms of coverage and client awards, but also collaboration and making connections.
I had great fun working with Amos Lighting through the year. Amos sponsored the very first Exeter Living Awards – they were also shortlisted and although they didn’t win, we all had a great time at the awards event at Exeter University’s Great Hall.
I was delighted when The Family Law Company picked up a number of prestigious awards, including Family Law Regional Firm of the Year, South in the Jordan Family Law Awards, and Team of the Year at the inaugural Devon & Somerset Law Society (DASLS) Awards.
I was later called in to manage PR for DASLS via Wall to Wall Sunshine with my associate Sharon Goble of If…Media. Sharon and I worked together to manage PR for Exeter Philharmonic Choir’s Lord Mayor’s Concert, too.
Another long-term associate, Alison Jobson of Straight Marketing asked me to collaborate on a PR contract with Trinity Fire & Security, which went well, achieving coverage for projects in Heathrow and Warwick. Trinity then became sponsors for an award category for this year’s green awards run by the Devon Environmental Business Initiative, which I am a Director of (wheels within wheels, you see).
I continue to work with Ottery businesses the Volunteer Inn and Rusty Pig and through their recommendation, I was taken on by entrepreneur Stuart Phillips to promote his new baby, Tickety-Boo – a coffee shop and play kingdom. This called for the creation of a website, setting up and managing social media, and helping to organise the launch event.
Social media management for another Ottery client, Otter Nurseries, became almost a full-time job in the run up to Christmas 2016. With over 6,700 likes, the Facebook page is extremely lively, with customers asking all sorts of questions – about plants, Santa’s Grotto, parking, etc. I said to the Otter Nurseries team that I need a ‘batphone’, I’ve called them so many times over the past two months. It’s great fun, luckily!
As well as retained clients, In The Right Order takes on short-term project work – not just PR but also copywriting. This year I have written website copy for several businesses, including Fresha Cafe and Escot House, and I am currently working on copy for Space’s new website.
I have also been busy writing features for magazines including Devon Life, Exeter Life, Devon Home, Taste Buds and my first piece for Exeter Living. This year, subjects have included the Budleigh Salterton Male Voice Choir, Mears Boatyard, goats milk chocolate, white goods and wine storage as well as several restaurant reviews (can’t wait to make a return visit to the Phoenix at Chudleigh). I wrote about a cookery course, and I had my first cover story with a flooring magazine, as well.
The end of the year saw some contracts finish, but filling the gap, Escot House came on board as a retained client in November. I am delighted to be working with the Kennaway family (who I have known for some years) to increase awareness of their gorgeous venue for conferences and weddings.
I have occasionally been so busy that I haven’t stopped for lunch (or, sometimes, dinner), and my networking over the year slowed down considerably – a situation I’m going to correct in 2017. However, I managed to attend the 373 Group‘s Christmas lunch at Deer Park Hotel just before Christmas, and out of that came some work, a lovely bonus.
Just writing this has reminded me what an amazing year it has been – I haven’t even mentioned the half of it – Chilcotts Auctioneers, Life is Good and Devondale Electrical Wholesalers, for example. So, to everyone who has been involved in my best year in business, many thanks, and Happy New Year – here’s to an equally wonderful 2017!