Auction PR – Fishley Pottery

One of my long-term clients, Chilcotts Auctioneers is the source of a wealth of PR activity for me, with some incredible stories unearthed over the years just begging to be told.

I’ve managed PR for a number of special items over the years, from medals and paintings to chic 1960s clothes. This time it was the turn of pottery!

The Fishley Pottery Collection is a collection of beautiful ‘Devon folk art’ items ranging from harvest jugs, vases and chargers to quirky items like puzzle jugs. This style of pottery started being made in the early 1800s at Fremington in North Devon. The Fishley family spanned many generations, starting with George Fishley who set up the first kiln. Edwin Beer Fishley, who took over the kiln in the 1860s, is perhaps the best known of the family, his work heavily influenced the Studio Pottery movement of the twentieth century. The Fishley designs use slipware and sgraffito, which I know I’ve seen on The Great Pottery Throw Down. It was incredibly interesting to discover the roots of these decorative styles.

The collection was owned by Margaret Squance, the great, great, granddaughter of Edwin. I met her at Chilcotts, what a fascinating lady she is, and her passion for her family’s pottery really shone through. She was sad to sell her collection, but just felt it was time for the pieces to have new homes.

We were fortunate to have some months before the collection was due to go to auction – originally this was July but Chilcotts decided to hold off until October, a wise decision as I was able to approach magazines, having enough lead time to produce features for print. Devon Life took a DPS, which I wrote for them. Antique Collecting Magazine was also keen, and Mary Chilcott, who curated the collection, put this together. We had some superb images from photographer Andrew Butler, which certainly helped. Chilcotts talented marketing assistant Courtney Round added some further images, including a wonderful photo of Mary with the collection.

As well as magazines, I wrote a press release for regional titles, which was used in Western Morning News, Devon Live, North Devon Gazette, Breaktime News, Exeter Today and Devon Daily as well as the antique trade ‘bible’, ATG. I also approached BBC Spotlight who agreed to record a piece; reporter Johnny Rutherford and his cameraman Paul Moxham came along to the Saleroom in Honiton. I went along to see how they were doing, and was reminded of my days in video production when I found myself haring around Honiton trying to find some black cloth to use as a backdrop for some of the filming! Thanks to Peter Betteridge who lent me a roll of black drape and a mattress sign (which did the trick!).

This was a hugely successful PR project, and I’m really proud of how much coverage I secured for Chilcotts. The sale is on October 12th so I’ll add in the results after that!