There’s been a lot of talk about the death of print since the digital era began. Newspapers are closing – or at the least, shrinking, magazines are folding and online publications becoming ten-a-penny. But there’s nothing like print, you can’t beat a quality publication.
I grew up with the Twinkle comic as my main weekly reading material, gravitating to Jackie then the fabulous Cosmopolitan magazine. My dad read the Express and the Telegraph, my mum the Daily Mail. I, being a bit of a socialist, turned to the Guardian, devouring its alternative take on the world. I’m still a fan today.
I’ve been a writer throughout my career. My ambition was to write for magazines, but I only started after a move to Devon and career change into PR, when I began writing occasional features for Devon Life. I’m now on the contributors list. Made it.
But what of print in the corporate world? In the good old days I wrote copy for company brochures, manuals and leaflets. But what company has a corporate brochure now? Everyone has a website where up to date information is easily accessed by potential customers and clients. I’ve seen many annual reports, but not many glorious glossies celebrating the successes of a business.
Fast forward to January 2018.
I was asked by agency Terra Ferma Media to be the content editor for a magazine they were producing for Diespeker & Co. I couldn’t possibly say no. I manage Diespeker’s PR, so I know the company very well. Working to TFM’s flatplan, I scoured the content I had from the past two years, cherry picking the very best stories and repurposing them. I generated new content, via interviews and tracking down project stories. I worked like a demon to meet the deadline, while the design team worked on the overall design, and pulled together images to illustrate the content.
Finally, it was ready and the magazine went to print. There was then a lull, and then, a huge surge of excitement, as the magazine was presented to the MD. I was dying to see it. Finally, my copy arrived with a fanfare (well from me, anyway). It’s fabulous, a really beautifully produced magazine that people will actually want to pick up and read. I’m a very proud copywriter.
There are a limted number of printed copies, and of course the magazine is available online. If you want to take a peek you can order a digital copy here.