Now, who doesn’t love a Mini? It’s an iconic little car – which is 66 years old this year. Something I didn’t know about the Mini is that it has lots of die hard enthusiasts who attend Mini-focussed events. Not just in this country, but around the world!

IMM 2025

One such event is the International Mini Meeting. This is held in a different European country each year, and this year it’s the turn of the UK. Over August Bank Holiday, thousands of fans will head for Laughton Showground in Sussex for a weekend celebration of all things Mini.

I was brought on board with Hannah of Six Degrees Marketing to give the event a big push. Ticket sales haven’t been as good as hoped for due to rising costs which impacted ticket prices, and, I guess, worries about the British weather. The last one held here in Bristol in 2019 was hit by gales! The not-for-profit event is being organised purely by volunteers who needed some expert help.

Our service

Hannah and I gave the lacklustre website a major makeover and stepped in to support the volunteer social media manager. Hannah has been busy with e-newsletters while I’ve been pushing out news to trade press as well as local press, with more to come.

Events in the UK have had a really tough time since the pandemic. Smaller festivals like Chagstock have closed for good, and others such as Run to the Sun taking breaks.

It’s a tough call but we’re pushing the boat out. Interest is on the rise, tickets sales are increasing steadily and we are hopeful that enough tickets will be sold to make the event a success. It would be great to see the Mini Drive Out, when hundreds of these fab cars take to the roads around Lewes. With a few tooting horns, we hope!

Good luck to the team, and thank you to John at JR Event Services who put us forward for the project.