I provided a retained PR service to Optix Solutions from 2022 to 2025, working closely with MD Robert Stevens. The brief was support the raising of Optix’s profile both locally and within the marketing sector. Optix is very community-minded, so there were plenty of feel-good story about charitable and community endeavours to work with. In the business world, I helped Optix to win Boutique of the Agency in Campaign’s Best Places to Work awards, and Rob to gain personal recognition in Campaign’s 40 over 40. I also worked with founder Al to create articles for Forbes. I achieved coverage for plenty of business stories including new high level appointments, the creation of a shadow board, and a partnership with Morph Sites, as well as creating case studies, and showcasing their 25th anniversary and B Corp certification.