I’ve been working on an interesting and quite different piece of medical PR since way back in August for Communitas Clinics in London.
It’s a lovely story, about how a sixth form student at Dulwich College took a pencil sketch from an ENT consultant and from it designed a practical screen to make nasendoscopy procedures safe for patients and consultants alike. Nasendoscopy is where a camera is put up the nose – unsurprisingly it often makes a patient sneeze. So with Covid-19 it’s become pretty unsafe with the danger of passing on the virus.After writing a detailed press release, I decided to work with the Press Agency to aim for wider coverage. The release went out just as I snuck off to Crete on holiday. I took a call from Channel 5 while I was lost looking for a remote village! Unfortunately, every time the story was going to be used, it was bumped by another news story – yes you’ve guessed it, always Covid-19 related.
Eventually the story was picked up locally by London news sites. And in fact, it may not have run its course as it is still relevant, particularly with the latest lockdown after the increase in Covid cases.
The medical sector is always interesting to be a part of. Years ago I worked closely with Swedish companies Viggo Spectramed / Ohmeda Medical Devices, which was all to do with catheters. Again, not glamorous work (especially when they used my arm to demonstrate how not to insert a catheter) but fascinating all the same….