Former client: launch of cafe and children’s play kingdom and ongoing PR
When local business Stuart Phillips bought the old Millstone Bakery in Ottery St Mary, his first thought was to turn the building into upmarket flats and make a tidy profit. But Stuart’s three children had different plans! They wanted something to do in the town centre, and what better than a play kingdom like no other? Tickety-Boo is the resulting brand; a delightful coffee shop and cafe, with a children’s play area and party room to boot. I was fortunate enough to be recommended to Stuart to handle the launch PR, and what a roller coaster ride it is proving to be!
Support for the new venture is immense, and during the run up to the launch date, the local papers arrived to write the Tickety-Boo story. In the meantime I set up advertising, created the social media pages and suggested Terra Ferma Media as the website partners. I wrote the website copy, commissioned the photography from the talented Andrew Butler and even supplied the ‘model’ for a #homeworkclub image (my teenage son, no less). I even tracked down a balloon company to create bespoke Tickety-Boo balloons.
The launch was extraordinarily busy and the business looks well set to be a great success. The Facebook page took off like no other, it’s a full time job answering the messages!