Pirate ship at Tickety-Boo

Tickety-Boo launches pirate ship

Ahoy there! Pirate ship sets sail at Tickety-Boo

I started working with Tickety-Boo in 2016 – the coffee shop and play kingdom opened in August with a successful launch event. Even then there was talk of a second section in the play kingdom, as there was space at the rear of the building.

Fast forward to 2017 – as a venture, Tickety-Boo has become a great success. This had led to a bronze award win at the Devon Tourism Awards.

The need to extend the play area, add more seating and create rear access to the play area became pressing. So it was all hands on deck (literally) to make a pirate ship, and fit out the area. I peeked in from time to time to watch progress; the boat being built, the walls being painted, the carpet going in. All the time mentioning the need for a launch event.

Stuart and the pirate ship This week I had a phone call from Stuart, the owner of Tickety-Boo. With the onset of the Christmas holidays, he had decided to open the new section as it was reaThe first pirates on the pirate shipdy. In the event, there was no time for a launch. But we had to do something to officially open it. So I drove to Ottery St Mary to take photos, borrowed some children (with the permission of their mum) and persuaded Stuart  to pose in the ship. Sadly I didn’t have time to get him a pirate hat!

The photos went straight up on Tickety-Boo’s Facebook page and immediately the likes, shares and comments started mounting up (there are currently over 200 likes on that post). Customers had been aware that the extension was being worked on, and word spread fast. Perfect timing for the Christmas holidays. In the end, a soft launch did the job just fine.


Facebook has proved a really successful platform for Tickety-Boo. The Facebook community is edging towards 2,000 with no hard push or adverts, just relevant content including competitions and menu updates. The community is very engaged, making comments, tagging people and sharing posts. Comments are almost always positive, and reviews always good, with a 4.9 rating. Tickety-Boo doesn’t need hard sell, its success is down to a combination of hard work, customer service and a real commitment to the local community.

Go check out the pirate ship if you have little ones. It’s a beautiful thing (and the cakes are amazing!).

New business Tickety Boo

Ottery PR is just Tickety-Boo

Ottery St Mary is a very happening place, so it seems! I’ve been providing ‘Ottery PR’ for Otter Nurseries and Robin Rea at Rusty Pig for a couple of years now, as well as supporting the Volunteer Inn. I also handle the occasional bit of PR for the spicy Samosa Lady, Tina Chauhan-Challis.

My newest OSM client is Tickety-Boo. This is a fantastic project to revitalise the old bakery in the heart of the town with a coffee shop, playzone and events room.

Tickety-Boo is coming together fast, so it’s a bit of a rollercoaster ride at the moment. I’m overseeing the new website, setting up social media, sorting out photography, working on posters, sourcing balloons and helping to organise the opening event on August 13th. Phew!

Ottery businesses

What impresses me about all these Ottery businesses is their commitment not only to their own business but other local businesses too, as well as the community. They seem to have grasped the fact that if people work together for the good of a community, everyone wins. Otter Nurseries was headline sponsor for the Ottery Food & Families Festival and offers fundraising parking for the Tar Barrels. Rusty Pig, Samosa Lady and Volunteer Inn support the Carnival Committee that organises the Tar Barrels each year, as well as being involved in the food festival.

The ethos behind Tickety-Boo is to give the local community something really good to enjoy. No fried food here, everything is to be home-cooked by the talented chef, Dave using locally sourced ingredients. The playzone has been hand-built and the party room murals painstakingly painted by hand. The coffee shop also has a bespoke-made feel. There’s a lot of time and effort going into this.

It’s a privilege to work with such a vibrant community. The community Facebook page ‘Ottery Matters’ is always ablaze with opinions, grumbles, lost dogs (and once a donkey), concerns and celebrations. It’s one of the most engaged pages I’ve seen, and very entertaining to read.

I’m looking forward to the launch of Tickety-Boo and the opportunity for more Ottery PR!