I started working with Sarah Martin in January 2019. Sarah had founded zero waste provisions store Nourish of Topsham the year before, and was now poised to open her second store on Magdalen Road in Exeter.
It was a whirlwind ride, with Nourish ‘two’ featuring in Devon Live, Devon Life, Exeter Life, Food Magazine, Crumbs Magazine and Exeter Living, plus interviews secured for Sarah for International Women’s Day and a ‘first look’ at the shop. Nourish won the Retail category at the Exeter Living Awards and Best New Business at the Express & Echo Business Awards. Nourish was Highly Commended in the Start Up category in the 373 Awards.
We worked together for six months until Sarah realised she needed to invest more into the shops, so PR had to go. Quite right too! However much I love my clients, I am always conscious that my service is often the icing on the cake.
So, in May I was delighted to receive a message saying Nourish needed me once more! After closing for lockdown, Sarah was ready to reopen, and she needed my help.
First up a press release announcing the reopening of both stores. This highlighted the measures put in place to ensure customer and staff safety. Then a spot on the Exeter Chamber Friday Lockdown Show ‘good news’ and a customer featured in the campaign ‘We’re stronger together’.
I’m currently negotiating some speaker slots for Sarah to talk about sustainability and business. A second press release looking at keeping green during Covid-19 has just gone out.
The agreement is for three months which gives me plenty of time to get Nourish noticed again.
Although most of my clients are retained, I’m always happy to provide an ad hoc or shorter contract service. This is useful for start ups and smaller businesses needing a boost.
Friday Lockdown (16:30)