Getting the words ‘in the right order’ for new or updated website copy.
Working with words all my life means I’ve got a pretty good vocabulary and a close relationship with grammar (we’re good friends). More importantly, I’m able to ascertain the right tone of voice for a business – whether it’s straight as a die, quirky, factual or humorous.
I like to use copy as economically as possible whilst meeting the demands of SEO sensitively. I work quickly to produce a first draft and respond equally fast with revisions.