A Face to a Name

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How many followers do you have on Twitter, and how many of those followers do you actually know? Perhaps the big question is how many of them do you actually WANT to know?

Over the past few months, for one reason or another I have found myself face to face with a person who I regularly engage with on Twitter. It can be quite a surprise meeting for the first time – rather like, in the ‘old days’, having a pen-pal in Germany that you meet after five years of writing to each other. Are you actually going to get on?

Twitter 1Surprisingly, it seems to me that very often, you do. I have certainly found this to be the case. I think this comes down to the fact that Twitter is a great platform for instant social hits. Tweets are often witty, and the tweeters that make you smile (or even LOL) are those you will probably connect with ‘in real life’.

Be warned – it can go the other way. I met two people I follow on Twitter at a recent event, and I knew immediately that I was of no actual interest to them. They didn’t make eye contact, and had no curiosity in finding out about the real me. To them, I am simply another number on their Twitter account. Well, shucks.

However, in the majority of cases it’s been a genuine delight to meet the person – it often results in laughter and even, on occasion, has led to business. And amen to that!

Blog on!

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This was supposed to be a March blog, but it’s taken a while to get round to it. So welcome to my first blog of April.

At a recent digital update seminar organised by CIPR, one speaker spoke of the nBlog 2eed to publish a blog at least every two weeks, and preferably more. You could hear a sharp intake of breath across the room. Who has the time?

Most of us understand the point of blogging. It’s a way of sharing your knowledge.

1. Blogs are good for Google. Each blog counts as a page, giving you credibility (as long as the content is fresh).
2. A well-written blog helps your customers to believe in your expertise.
3. Other professionals like to share the latest blogs – it shows that they have their finger on the pulse.
4. You can link to your blog on Twitter, LinkedIn, Google+ and your business Facebook page – it all helps your profile.

The downTypistside, of course, is that you have to schedule in some time to write a blog, using your own ideas and views, and your own inimitable style.

Like everyone else, I often stare at the blank screen waiting for the thunderbolt of inspiration. Should nothing come to mind, I find it a good excuse to make a cup of tea. If the tea doesn’t help, here are a few helpful hints:

1. Think about what you do best and stick to what you know.
2. Search for topics in your area of expertise and read what other people have been writing about. What would you think about their topic – something different to what they’re saying?
3. Don’t plagiarise, it’s extremely unprofessional. If someone has had great original thoughts that you agree with, share them and acknowledge the writer.
4. 4. Have a sense of humour. Most of your readers will appreciate your blog more if you don’t take it all too seriously.

Finally, keep your blog short.Shortstory