Twitter followers – quantity or quality?

by with 0 Comments

Do you ever look at the number of Twitter followers you have and wonder if more is better? Do you peek at an account that boasts 30,000 followers and wonder where you’re going wrong with your 583?

Well, the chances are you’re not going wrong. The chances are you’re talking to the people you want to talk to. If an account has thousands upon thousands of followers, take a look at who they follow and who follows them – it can be very illuminating.

There are, of course, reasons why some accounts have a multitude of followers. Take our very own #DevonHour, the Twitter account that gets businesses across Devon talking to each other. It makes sense that this account has approaching 13,000 followers – because there are that many businesses in Devon! Likewise accounts belonging to celebrities, supermarkets and the BBC –it’s pretty obvious why they have so many followers.

I always become a little suspicious when a smaller business has tens of thousands of followers. Are they purchasing followers, I wonder. In recent months I’ve been offered the chance to do just that to boost the numbers of followers on my account. Similar offers are being made to accounts I help run for clients. ‘Get 10,000 new followers instantly!’ Er, why?

Cartoon

I like to earn my followers. I prefer to know that someone likes what I’m saying, or wants to know more about my business. I follow accounts that have some relevance to me and my business, others that look like they could do with support, some for news and one or two simply because they make me laugh.

Running Twitter (and Facebook) accounts for clients may seem a simple task, but to do it well you need to engage the right audience and find new followers who are interested in what the client is doing and what they have to say. Why would a vintage shop in Devon want to follow a pizzeria in Glasgow (unless they’re friends with the owners), or a lacemaker in Honiton follow an energy specialist in Florida? (Of course the vintage shop and the lacemaker really should be following each other!)

At the end of the day, it’s not about how many followers you have, it’s about the relationships and relevance. It’s good to have a healthy number of followers, but it’s not so good to have thousands of followers you really don’t have anything in common with. So be content with your 583 followers – as long as they are the right ones then you’re doing well.

Skydives, Terriers and Ice Cream

by with 0 Comments

So the tandem skydiving world record attempt at Dunkeswell happened on June 21, when the great British weather held its own with blue skies and just the right sort of fluffy cloud.

Having been commissioned to write a feature about skydiving and the event for Devon Life, it was on the cards that I would be jumping myself. In the end that didn’t happen but I did get the chance of a truly exciting flight up to 15,000 feet with one group of jumpers. Sitting next to the pilot, Aussie Tom as we cruised around above the clouds, I turned to watch the intrepid folk leap from the plane into the blue. A little part of me breathed a sigh of relief that I could stay sitting next to Tom while they plummeted out of view! On landing I hung around to watch them all travel back to the ground safely. In small 3 total, 281 jumped, beating the record by 30.

Many were raising money for charity. I interviewed some of these, and there were some amazing stories. I spoke to the mum of a young man who was killed in a road accident at the age of 24. Five brave people were jumping to raise funds for the charity she’d set up, called PAULY. Having a son myself, I had tears in my eyes. I can’t imagine anything worse than losing a child who has his whole life before him. (For more info on the charity click here)

Terrier racingVery different was another feature that Devon Life asked me to cover. Terrier racing takes place in the East Devon village of Yarcombe every year, in August. I don’t live that far from Yarcombe yet I’d never heard of it. I drove over and had a chat with a lovely farming couple, John and Barbara Salter. John was involved right at the conception of the race day in the 1970s, and forty years on is the only surviving member of the original team.

This is a great community event (I love community events!) attracting thousands of visitors from other villages and holidaymakers who come along every year. There are six races with a mixture of dogs, a 10p tote, and lots of fun to be had. This yeIce creamar race day is on Saturday August 2. I’m hoping to go along with the family, and on the way I am dead set on stopping for an ice-cream from the Otter Valley Dairy who make such delicious-sounding concoctions as Ginger and Butternut Squash and Devon Rice Pudding with Raspberry Jam. All made from milk and cream from their own Pedigree herd. Yum!

Flying Visit to the Devon Business Expo

by with 0 Comments

It was great to pop into the Devon Business Expo last week and meet up with some of the most inspirational businesses in the county.

This was a flying visit for me as I’m up to my ears in that ‘orrible work stuff, but I was delighted to finally meet Mr & Mrs #DevonHour and admire the camper van lent to them by Devon Dubs. It was also a chance to catch up with some ‘old’ faces from the Deer Park Hotel, Cosmic Ethical and Devon Air Ambulance.

I arrived just in time to sit in on the media panel seminar and hear the latest from the good folk at the Express & Echo, Heart FM, Radio Exe, and event organiser, Best of Exeter. Also on the panel was Andy Cooper, editor of Devon Life, who wowed us all with his slightly controversial take on the power of the media!  

It was fun to chat with some of the Best of Exeter team – it may seem strange that I know the Best of Wimbledon & Merton crew better than the locals, but that’s another story!

There was much more going on – I didn’t have time to take part in the speed networking and would have liked to stay for the Tweet Met. However, I’m delighted to report that even in the short time I was there, I hooked up with two new potential clients – next time I’d better stay longer!

Well done to everyone involved, there was a lovely atmosphere at the event and good to see so many businesses taking part.

Festival-itis!

by with 0 Comments

This week I’ve mainly been working hard to promote two community events ‒ the Honiton Sausage & Cider Festival on May 3 and the Ottery St Mary Food & Families Festival on June 14.

The fabulous Exeter Food & Drink Festival, which I’ve had nothing to do with (!) is already underway this weekend. I’m hoping to drop in on Sunday to sample the delights of the South West’s finest fare and see some our finest chefs show off their cookery skills.

There is such a great community spirit in Devon. People work hard to support each other’s businesses and to celebrate the very best in their neighbourhood.

At the Sausage & Cider Festival a local producer is creating a Devon Freewheelers banger, in honour of the charity that the festival is supporting. Personally I can’t wait to sample the many locally produced zyders whilst being serenaded by the Wurzels. Yes, the Wurzels. We know how to party…

As Devon Freewheelers is my charity of the year, I’ve been helping out with PR for the event. Our local paper, the Midweek Herald has been amazing in its support both of the charity and the festival. I hope we’ll be seeing quite a few members of the press next weekend when Honiton really lets its hair down!

OFFFJust under six miles west of Honiton, the Ottery St Mary Food & Families Festival had its inaugural outing last year. I chanced upon the festival when I popped into the town on a sunny June afternoon with my son, returning home with lots of lovely nibbles, including an amazing Coppa (cured pork) that Josh loved (expensive tastes, my boy) and a somewhat lighter purse.

This year I’m helping to promote the festival, pinging out press releases and media invites and negotiating a media sponsor. The response has been so positive. Devon media folk do like to celebrate along with the community! I might even be supplying a busker or two if I can persuade the Coppa lover to take to the streets of the festival with his two band members.

Now, does that make me a manager, and do I deserve a cut of their takings?

It’s Only Words….

by with 0 Comments

I read a fantastic piece about great copywriting today – unfortunately I forgot to bookmark it! But I’ve decided to write down the essence of what it said and mix it up with some of my own thoughts as well.

Copywriting has been around since way before websites and the digital era – it’s a craft in itself. There are many, many good writers out there, but not so many great.

Listen!

Listen!

A great copywriter is a listener – that made me feel happy, as I’m usually pretty quiet in meetings, taking notes (old-fashioned, I know) and trying to absorb as much information as possible, not only about the subject, but about the culture surrounding it.

Research, research, research! Look at the market you’re writing for, any competitors and what they’re saying. Then approach the copy in a different way, so your client will stand out from the crowd.

Good copy needs to be conversational – write as if you’re chatting to someone Bar chat!sitting next to you on a barstool, not a stuffed shirt in an office. It mustn’t try to be too clever – those long words that sometimes pop into the heads of us writers may seem cool, but actually they can alienate the reader.

Think really hard about the audience. Does that press release need to make industry bosses sit up and take notice, or should it inspire the reader to get involved in, say, a fundraising event.  Emotional engagement is key, either way, to make them read on.

A picture may paint a thousand words, but web copy is as important as the images that go with it. We may be drawn in by the pictures but if the words don’t match them in impact then the edge is lost!

Keep it short.

Cheeky!

Cheeky!