A couple of weeks ago I was chatting away on social media when a company called Barrel Top Wagons (great name) came up in my Twitter feed. They were very excited to have won a Theo Paphitis #SBS (Small Business Saturday) Award and wanted to make some noise about it. Last year, Lyme Bay Cabins had the same success and I’d helped them out with a press release and distribution which resulted in some local coverage and a piece in Devon Life. Lyme Bay Cabins’ owner Gary started tweeting at Barrel Top Wagons to talk to me.
I am always willing to help out a small business ‒ after all I am one – so I talked with Jo Henderson, who co-owns Barrel Top Wagons. She put together some information for me, which was a great starting point, and I tweaked this into a press release.
When the picture of Jo with Theo Paphitis at a winners’ event came through a few days’ later, we were set fair. I sent the story to my contacts in the regional press and I’m delighted to say the response was brilliant. Western Morning News popped it straight up online and featured the story in the Sunday edition, while Tom at the Okehampton Times took the trouble to email me to say it would be in the next issue. I spotted it in the Express & Echo Monday edition, too, and Jo at Barrel Tops said it was included in the North Devon Journal. (So that’s a ‘yay’ as I’m not yet immune to the thrill of achieving such extensive coverage!).
In truth, this news item was a gift for any PR; the story behind the company is genuinely interesting (read it here) and Jo had given me enough background to make it easy to write a press release that could grab attention. Match the story up with a photo of Jo and the former Dragons’ Den entrepreneur Theo and – well it’s not rocket science is it?
Good luck to the inspirational and ethical Barrel Top Wagons!