I started working with Nourish at the back end of 2018. What a whirlwind it’s been since then!
Apart from writing blogs, press releases and (winning) awards submissions, I’ve been in from the start with the announcement of the second shop, just opened in Magdalen Road on the site of wholefood shop The Bran Tub after the owners retired.
Nourish of Topsham has morphed into Nourish Zero Waste, to facilitate the business expansion. The Magdalen Road shop opened just a day late after a whirlwind refurbishment and branding exercise that saw owner Sarah Martin wielding a paintbrush (my supportive action was to buy her lunch and a cup of herbal tea!).
PR for Nourish has been very successful, from the announcement of the second shop which was featured in Devon Live, Devon Life, Exeter Life, Food Magazine, Crumbs Magazine and Exeter Living, to interviews Sarah has undertaken for International Women’s Day and most recently a ‘first look’ at the shop by Devon Live in which Sarah said: “I had one chap come in for milk with his old Blue Sapphire gin bottle and that’s absolutely fine with me. It’s really important to me that this isn’t a crochet your own flip-flops shop, I want it to be a nice friendly store. There’s no judgement here.”
My favourite phrase of the year so far, ‘crochet your own flipflops’. See the whole interview on Devon Live here: We take a sneak peek at Exeter’s newest zero-waste shop.
There’s lots more to come with Nourish once Sarah has come up for air, and I have to say it’s a real pleasure to be involved. I do like my clients!