To be honest, I’ve put off writing anything about this. Day to day it feels like I’m living in a sci-fi film. Maybe tomorrow I’ll wake up and it will all be normal again. I’m sure it’s the same for everyone.

Several of my clients in the tourism, hospitality and retail trade have had to close their doors. And as a consequence some of them have had to cut the PR service I’ve provided. I know people say that it’s not a time to cut marketing and PR, but for smaller businesses it’s just not possible to carry on. It’s devastating as I have many long term clients who are friends as well. But it was lovely to be told that they’ll bring me back on board asap, and I remain upbeat. I am fortunate in having a number of clients that in less affected sectors and I’m continuing to work with them – in fact I have been busier than ever for those needing to get messages out to clients and customers.

There are genuine, positive PR opportunities available. Everyone needs good news stories now, so companies who respond to the crisis, give out helpful information, help communities, support vulnerable people or just give people hope are the ones that will be remembered for their actions. It’s wonderful to see so many stepping up to offer free support to children stuck at home for a long period of time, be that exercise, teaching or just good old fashioned fun – check out Creation Station’s ‘Our Creative Face’ GUINNESS WORLD RECORD™

I’m busy thinking up ideas and being inspired by companies who are doing so much already. The best ideas come at approx 2am, I’m finding. I’ve also been doing some pro-bono work, helping out in my local community, and realising that I need to tidy my office for all these Zoom and Skype calls!

I feel we’re in for the long haul and we all need to support each other. Community is important and it’s now that we’re seeing how digital can be such a positive in a situation like this. I’m taking part in an online pub quiz on Friday night, which should be fun. I might even allow myself a cheeky half.

Stay safe, folk.