Awards are part of business life – in Exeter we have a wonderful array of awards to enter clients for; WMN, Express & Echo, Devon Life Food & Drink, Love the Flavour, Taste of the West – the list goes on!
I was lucky enough to attend the Exeter Living Awards recently. This is the second year for the awards, which celebrate the ‘best of Exeter’ (and beyond). The event was held at Exeter Uni’s Great Hall which was packed; more tables than last year and a very lively crowd indeed. The Great Hall looked, well, great! Tony Hawkes (not the skateboarder) was the compere, and entertained us with his dry humour.
My partner on the night was Sharon Goble of If…Media, and we had the best table in the house, with Jim, Lucy and Nathalie from Exeter Cookery School, Bethan and colleagues from YMCA Exeter and two of my clients, Kirsten and Rachel from The Family Law Company. Everyone, apart from Sharon and me, was a finalist. (Next year, Sharon?).
Exeter Cookery School and YMCA were pipped at the post on this occasion, such a shame but the competition was red hot. However, as the awards on the presentation table dwindled, we came to the Legal & Financial category. The Family Law Company has won some great awards in the past nine months, and a fifth gong seemed too much to hope for.
So, when they were announced as winners, I emitted a rather loud and embarrassing ‘woop woop’. Kirsten, Rachel and Donna (who was there with another winner, Citizen’s Advice Bureau which she’s a Trustee of) went onstage to collect the award. They looked absolutely great, three talented, strong women in an all too often male-dominated sector.
I always say to clients that it is almost as good to be a finalist as it is to win. But then, when they do win, it feels amazing!
In May, Devondale Electrical Wholesalers will find out if they have won their category in the national Electrical Wholesaler Awards, which they’ve just been shortlisted for. Fingers crossed for a win, Devondale is a truly independent South West company with a great ethos.
Writing awards submissions is sometimes time-consuming, but they really do help the writer (in this case, me) to understand a company better.
Of course, awards wins are only part of a PR service, but they are great for kudos, confidence and chutzpah. And not just for clients, for me too.