Life in Devon – and Devon Life

I’ve lived in Devon for 15 years, nowhere near long enough to have become a local, but enough to understand a little about the Devon way of life.

When I first moved here I found the pace of life very frustrating. Everyone laughs about getting stuck behind a tractor, but when you’re trying to make it to a meeting on time you find yourself willing the driver to “PULL OVER – please, please, please!”

tractorI know most of the farmers round about now, so I’m more inclined to wave at them than gesticulate.

Shops were another frustration. Customers chatting to the cashiers in that lazy Devon accent for what seemed like hours when all I wanted to do was pay for my milk and make a dash for it. Now, I’m afraid, it’s likely to be me holding the queue up as I discuss the weather and potholes. I don’t have that accent though, not even a vague burr. We’ll see what happens with my children, who are real Devon Dumplings. So far they seem to have followed their parents’ pretty bland Hampshire and Oxfordshire accents.

Devon is definitely my home and even when I go on holiday I keep to the South West, this year venturing as far as North Cornwall where I’ll be sure not to go off the road. So I was delighted, as a writer, to discover that our local glossy, Devon Life, was prepared to take an article from me – an incomer.

I wanted to talk about my experiences of returning to riding, which I started in earnest last year at Budleigh Salterton Riding School and which has added a new dimension to my life.

Cuddling Frog, my fave horse

Cuddling Frog, my fave horse

Devon Life published the resulting article this month. I am pleased to report that, even after years of writing and seeing my work in print or hearing it spoken on screen, I still experienced a thrill at seeing something of mine feature in this particular magazine. Buy it now!

I’ve just finished another article for Devon Life for June, which I’m looking forward to seeing in print. Suddenly I feel less Hampshire Hog and more like a Dumpling (although that could be something to do with my waistline rather than my provenance).

It’s Snow Joke!

The jungle drums did their thing today when my children’s school took the decision to close early, due to adverse weather conditions. Parents rang parents and somehow we all found out what was happening.

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The school bus wouldn’t brave it, so I drove to school to collect them. The roads were fine, if a little slushy in places, and the snowfall stopped just as I arrived at school. A lot of other parents seemed as bemused as me that the school had closed when, in fact, it was generally just rather wet – a weather condition we’re very used to in Devon these days.

As I am working from home, the closure didn’t cause me any major problems, aside from trying to encourage the children to do something other than play on electronic gadgets (I failed, one’s on a tablet and the other is on a Wii, although cakes were made in the course of the afternoon, so that’s a positive as far as I’m concerned).

I do feel for those parents who have office jobs, who had to call in favours, organise lifts or leave work early. Luckily everyone seems willing to help – I have an extra two children in my house at the moment, and offered to bring others home if necessary.

In the meantime, the snow has given me some great material to work with, as one of my social media clients is a luxury hotel that looks even more enticing snow 1with a dusting of snow. The hotel’s Marketing Assistant ran outside to take some photos, I posted an album on Facebook and it’s getting great responses. It’s great when it works like that.

Social Media – No Mystery!

When I was first asked to run a Facebook and Twitter account for a client one whole year ago I have to admit I was slightly nervous. Although I have a personal Facebook account, I wasn’t sure how it would work being the voice of a client. What would I say, would people like what I’d posted, how could I get the ‘likes’ up?Facebook-LogoNever one to walk away from a challenge, I took the account on and over the next three months learned what worked and what didn’t. Primarily I realised that on Facebook images are key – and as the client was an African volunteering placement specialist, there was plenty of opportunity to find and post fantastic pictures of wildlife as well as run caption competitions. It all worked, the ‘likes’ went up and there were a number of enquiries generated via Facebook. Twitter became second nature as I set up a week’s worth of tweets via the Hootsuite system. I kept an eye out for all sorts of interesting snippets to tweet, such as animal events at the National History Museum. I also became quite emotionally involved with the rhino crisis whilst reading heart-breaking stories of poaching – and survivors of poaching.twitter-logo-1

In the summer I was asked to take on several different accounts – a luxury country house hotel and a travel portfolio. These two have presented different challenges, particularly the hotel and Twitter as there is a marked increase in two-way traffic – I need to be right on the ball when answering questions or dealing with complaints. My most recent account is associated with Bear Grylls – not the man himself but one of his joint endeavours. The great thing is that if you mention anything to do with Bear, thousands of people immediately like what you say, whatever it is!

Facebook has changed with its stock market flotation, and the drive to make money is seen in the promotion costs and if you want to promote a post, you pay. Understandable with businesses, but the concept has crept into personal accounts – I’m really not sure if I want to pay to promote my personal life, but there may come a day?

Before I started running social media accounts I was a Twitter sceptic but I now feel very comfortable with tweeting, @s and hashtags, including that strange tradition of #FF. In fact, one of my clients receives tweets from someone looking for new business from Monday #MM to Sunday #SS – not sure if he realises just how irritating this has got!

As we move into 2013 I’m being asked to think about other social media – pinterest-icon_logoPinterest is one I’ve started playing with, but I’ve yet to get stuck into Linkedin in a major way. The thought of learning something new in social media is exciting and challenging. The only thing I have to keep an eye on is just how much time I spend in the virtual world that is social media – a walk round the garden in the sunshine (and there is some out there today) is the best tonic!

Getting Under the Skin

One of the things I most enjoy about my work is the variety of subjects I get to research. Take this week.

I handle social media accounts for a number of agency clients, posting daily updates on Twitter and Facebook.  One minute I’m looking at the snowfall in Val d’Isere, the next I’m finding out about the Christmas Market at Gloucester Quays. On another day I learnt about the wide variety of bug life in South Africa and a hotel in a sewage pipe (sic)!

I’ve also been writing blogs for clients and this week I found out all about wildlife on Wimbledon Common. Yes, I’m sure the Wombles do exist but who’d have thought that Koi carp reside in one of the lakes? Then I had a peek at things to do in Central London on New Year’s Eve. For my money, it’s the free Lord Mayor’s firework display that comes out on top there.

Back to heating and plumbing, with an article about underfloor heating and another on heat pumps in retrofit. Regen SW had their annual green energy awards and I had written an awards submission for one of the shortlisted companies. Sadly they didn’t win, but there were a lot of great companies up for this particular award.

I’ve said before that I have never been given a subject to write about that defeated me, although artificial intelligence and hill climbing came close (Dept of Maths, Leeds Uni, cripes!).  So, what’s next on the horizon?  It’s an article about my own experience as a rusty rider. More of this when the article gets published – I do hope the magazine likes it!

Who’d Be a Freelancer? Part Two

I don’t know if other freelance writers have the same work standards as me, although I expect many do. I imagine most of us make sure that we do the very best for clients. After all, we are only as good as our last piece of work (here’s one of mine – 'Taking Control' Installer Magazine).

I try hard to give the best possible service, often over and above what I could probably get away with. I would not be happy with a second rate feature article, for example. If I have to use the same information in a variety of trade magazines I work to ensure that each feature has an original thrust to it, so the editors don’t feel short-changed by duplicate articles in rival mags.

I also make sure that every ‘voice’ I use is unique. This is particularly relevant when working in social media – I have three fairly different social media accounts I work on for one of my clients and I love stepping into character when I switch between the accounts – from ‘Lord of the Manor’ to holiday-junkie, and soon to be Survival Skills expert (watch this space)!

One of my key assets is the speed at which I work. I can’t help myself… I believe I owe it to a client to get work done as quickly as possible – but, of course, also accurately.

It still gives me a kick to see what I’ve written in print – my name is never seen, but I know it’s my work, and that’s enough. Having said that, bless Farming Editor Peter Hall at the Western Morning News for publishing an article I wrote about the Embryo Vets School with my name attached. A journo for a day!

Where Did The Summer Go?

I think it was September 1st when I stood outside in the early evening and felt that autumnal chill. “Hold on,” I thought, “I don’t remember there having been enough summer to justify it being over.”

I do remember that the kids had their holidays – one to pony camp and the other to an outdoor activities centre – and that I managed two nights at the Beautiful Days Festival (going down a helter skelter after a couple of pints of scrumpy was an interesting experience), but we’ve not had any of those lovely evenings sitting on the beach eating fish and chips, a perk of living reasonably near to the coast.

My summer seemed to consist of sitting in front of my laptop and running the kids around. I can’t complain, I suppose, because the workload was immense during August, not bad for a freelance writer in a double dip recession. Loads of press releases for busy clients, more feature articles about heating and plumbing than I care to remember and lots of entries for regional and national awards.

So the children are back at school, both at secondary now and the term-time juggle begins once more. What time is ballet, is there gym this week, where’s your homework, did you do your piano practice? The joy of freelancing is flexible working hours, the downside is needing to be able to jump when asked, which is frequently.

September, of course, began with some lovely sunshine, always depressing when you’ve spent the summer staring out at the rain. There is something nice about this season, however, and the lull before the Christmas madness begins. Work is levelling off and I might even manage to sneak out for a coffee with my much-neglected friends!

Writing for Renewables

When I first started writing about the renewables sector I was faced with a raft of new technology and whole new group of acronyms – GSHP, CoP, FiT, RHI, DECC, PV – what did it all mean? I attended a number of training courses to help me learn more, and if I’d taken the practical instead of just joining in the theory then who know, maybe today I would be plumbing in an air source heat pump rather than writing about it. Though to be honest, that’s an extremely unlikely scenario.
I write for numerous trade magazines, about individual technologies, integrated systems and case studies, and supplying comment from time to time. I love writing for the heating and plumbing guys – the editors are really friendly and you never feel you’re having to beg to have an article included. The local press are also interested and I’ve contributed to the Big Green Guide published by the Western Morning News on a number of occasions.
I find the whole energy sector fascinating. Finding out about how locked in we are to oil and gas was a real eye-opener for me. I live in a rural area with no mains gas. We inherited a large LPG tank which was supplying a three bar gas radiator and nothing else, and which now supplies our cooker and a gas heater. We put in central heating that runs on oil. Now our property is completely at the mercy of oil and LPG gas prices which have shot up so much in the last few years that it makes me breathless!
The main issue with renewables for space heating as I see it is their relevance to the vast numbers of leaky old properties – like mine – that will never be able to be insulated to a level where a lower flow temperature will suffice unless we can afford to ‘rip it out and start again’, in essence. Solar PV and solar thermal are possible additions, but when you’re in a listed building….
It’s also interesting to watch the Government huffing and puffing, promising this, promising that and never quite hitting the mark. The solar PV debacle was an example of lack of forethought and also an incredible inability to make a judgement call. For space heating we’re all waiting for the Renewable Heat Incentive (domestic version as the commercial one has already started, albeit with a trickle rather than a stream of approved installations), and this has been put off so many times now that some of us have lost the will to live – well, almost.
Sometimes the subjects I write about are not things that have any relevance to or impact on my life. I loved writing a series of scripts for Leeds Uni on Maths in Computing, but to be frank, I’m not sure that I will ever be able to use the information for anything practical unless I decide to build a robot. But energy has a lot of relevance and I genuinely do enjoy seeing what’s going on – all too many of us don’t have a clue!

Festival Fun

I didn’t really get into festivals when I was younger. When I lived and worked in Reading the bane of my life was the Reading Festival and WOMAD – I couldn’t get home across the Caversham Bridge because of all the festival goers traipsing to the site. There were always lots of muddy, drunk people in the town then as well!
When I moved to Devon I fell in with a crowd of latter-day hippies (the ones with a weekly wage or parents with pennies!) and found myself returning to Reading to take part in WOMAD and having the best time (I think I, too, became muddy and drunk). Since then, I’ve been to Beautiful Days, a local festival put on by the Levellers on three occasions and I’ve just returned from the Llama festival in North Devon, the smallest one yet!
Festivals are great places to people-watch. There’s such a mix of people; families, teenagers drunk on cider and older groups refusing to grow up, taking various substances and falling all over the place. All the old dudes bring their guitars and are quite happy pottering around and finding other old dudes to jam with.
I’m not so sure that festivals are much about music, really, unless you’re at Glastonbury where the big players perform. However, I personally have no inclination to watch Coldplay (or Beyonce, for goodness’ sake) from three miles away. I’d rather listen to Three Daft Monkeys have a fiddling time of it while I relax on the grass right next to the stage with my mates and join the teenagers with several pints of (warm) cider.
Llama was fun, and a great place to have a ‘hen’ weekend with my lovely friend Flavia who is finally tying the knot. There were no ‘L’ plates, no pink cowboy hats or pink lady outfits, just lots of laughter and several unforgettable moments.
Back on the words again today, with more awards entries to put together for local tourism awards, several articles to finish for trade magazines and a caption competition to judge on a Facebook page that I run for a travel company.
I love diversity, from those people I saw at the festival to the subjects I’m writing about this week. Being a freelance writer allows me to find out little about lots. And that’s fine by me!

Even freelancers need holidays!

With a week away looming, I’ve spent the day trying to tie up lots of loose ends and make preparations for things that need to happen while I’m away. My work in social media is great, as I can schedule everything I want to go out next week. So while I’m shrieking my way down the white water slide at Centerparcs, the followers of my client will be receiving tweets and facebook updates as if by magic. Don’t ya just love modern technology? My other clients know where I’m at and what I’ll be getting on with when I get back. I have a number of articles prepped and others in draft, and just about everything that needs to go has gone.
Deep breath in and…. relax.
As if it could be that simple. The other side of gong on holiday is the last minute shopping, making sure that my menagerie have enough supplies and that my neighbours are happy that they know everything they need to know about looking after Bob, Perseus and the two guinea pigs. (Who invented guinea pigs, they’re pointless – although they are quite cute when they get excited about a dandelion leaf). Then there’s food shopping, packing and sorting the house out. Yes, this all means that I’ll be absolutely shattered by the time we arrive at our accommodation on Monday morning.
However, I can promise you that after my first run down that white water slide I will be revived and raring to go. Holidays, here I come!

Who’d be a freelance writer? Part 1

At the moment we’re experiencing a bit of a heatwave and I’ve lost count of the number of clients who have said “It must be nice being at home in the sun.”
Unfortunately I’m sitting inside at my desk gazing from time to time out of a fairly grimy window into my garden where I spy sunshine and greenery and Bob the dog spark out on the driveway – probably snoring, knowing Bob.
I do have friends who are able to sit on a deckchair balancing a laptop on their knees with a glass of Pimms in their left hand, typing a fantastic press release about borage production in the West Country with their right hand, unless they’re left-handed, of course.
If I take my laptop outside in the sun I am unable to see the screen clearly, even with sunglasses on. And then there are the noisy birds. Blimey they’re noisy in Devon. I followed a loud chirrup yesterday only to find it was being made by the tiniest wren in my garden.
I’m afraid, for me, the best method is to work inside where at least it’s cool and relatively quiet, unless Perseus the cat decides he’s hungry. His meow is louder than the wren’s chirrup, and about 100 times more irritating.
As I type, an online training course on plasterboard has arrived. This is proof positive that the life of a freelance writer is all glamour, surely?
It may just be time to move away from the laptop and take a cuppa outside for a five minute break.