Sometimes it’s the simplest things that create a buzz. Take tealights.
The Recycled Candle Company recycle all types of candles, including tealights. They’ve recently had lots of queries about these – people aren’t sure if they’re recyclable because of the metal parts.
So they added a photo to Instagram showing Richard holding a bag of tealights. Which I added to their Facebook page. And then it all went wild! Immediately the likes and comments started building – it was obviously hitting home with many people.
The initial post now has well over 600 likes/loves and 600 shares, plus nearly 170 comments coming from Manchester, Cumbria, Sussex and even Texas! The reach is over 130K now, with engagement at 18.2K post clicks. The original Instagram post has also had fantastic engagement with over 320 likes, and an enquiry from the West Coast of Canada where they’re looking at setting up a similar initiative.
I’m just in the process of distributing a press release on the back of it, and I’m hoping we might get national interest. Tealights, who would have thought?
All this profile raising came from a very simple post, with a very simple photograph. Nothing fancy, nothing particularly clever, just absolutely spot on content that resonated with thousands of people.
It all goes to show that there’s a huge interest in recycling with more and more people seeking ways to keep as much as possible out of landfill.
Find out more by visiting therecycledcandlecompany.co.uk